8 March 2021

Putting a rocket under marketing in print

In recent years, Sappi has set about establishing itself as more than just a market-leading paper supplier, but also a leading advocate for the print industry as a whole. 

Working with its customers as a partner in print that’s fully committed to the success of print media, Sappi isn’t afraid to put its marketing money where its mouth is – by investing in valuable tools to showcase the surprising effectiveness of print for modern brands.

Lift Off is the latest of these tools – a new Sappi publication that explores and explains how pairing print with digital can be a potent formula for transforming marketing results.

After all, there’s a reason why nine out of ten people remember a brand after receiving its advertising in their letterboxes. And why campaigns that use magazines deliver a 161% improvement in customer acquisition. And why, for that matter, targeted printed catalogue distribution during peak periods can generate ROI of between 300% and 900%.

There's no reason why the strategic marketing implications of facts like these shouldn’t be brought home to more brands, advertisers and consumer companies.

Lift Off’s thoughtprovoking articles, insightful perspectives and fascinating case studies do exactly that – at the same time as providing ready-made content for print businesses of all shapes and sizes to use as part of their own content marketing efforts.

The fact is that when print is used as part of a multi-media campaign – alongside and in tandem with digital – it dramatically boosts marketing effectiveness. This is true now, in an emerging post-COVID world, more than ever.

It’s time more marketers at more brands understood and acted upon this.

Lift Off is here to help put a rocket under efforts to encourage them to do exactly that.

For more tools and information about the unique value offered by adding print to the marketing mix, head to sappipapers.com/lift-off and order a free copy of a gorgeous magazine, packed with proven ways to get modern marketing results.