13 October 2016

Objectif Lune the Global Data Driven Communications Specialists

Objectif give their perspective on connecting with your customers more effectively.  Establishing a unique relationship with your customers is not easy but probably a goal we all share?

Based on the 2015 Email Marketing Metrics Benchmark Study by Silverpop, transactional messages are eight times more likely to be opened than other types of communication.

What is a transactional communication?

A communication sent to an individual based on some action. It could be:
 - an action they took directly
 - an action they were the target of or,
 - perhaps even inaction on their part

So don’t miss this very special occasion to communicate with them more effectively.

Here are 5 ways of better connecting with your customers thanks to transactional communications.

1 - Let your customers decide how they want to be communicated with
Printing is now part of a more comprehensive communication strategy and you have everything to gain by accessing all of the communication channels in use today. Companies have increasingly realised benefits from using a number of communication channels. If you have a tool that allows you to communicate in a variety of ways, you can use regular mail to get in touch with your customers who prefer traditional printing. Then you can email the same materials to other customers who are more comfortable with digital communication.

2 - Stick with what is relevant for your customer
How can you personalise your transactional communications while making way for important transactional content?

It’s simple: get rid of unnecessary content and keep only material that is relevant to the customer. For example, you could choose only contacts in the customer’s geographic area, or remove any sections that deal with services for which the customer did not sign up.  You’ll improve your customer’s user experience while making your envelopes lighter and saving money in the process!

 3 - Get the responsive communications you’ve always wanted
Make sure that the tool you choose is based on HTML/CSS/JavaScript language in order to avoid format conversion problems.  You’ll also have more flexibility and be more in control. With a modern programming language, you’ll be able to use interactive modules. You can create messages that visually stand out and attract more attention.

 With just basic technical knowledge and Google, you can find most of the answers to your questions. Programmers from around the world are willing to help. Don’t choose a tool with an obscure code.

Using a Web language, it’s easy to reuse content, regardless of the format used when communicating with customers. The data sets chosen for a mail-out should be reusable in another form of delivery, such as email or the Internet.

4 - Have all of your data at your fingertips
If you want to communicate optimally with your customers, you need to use data from several existing systems.

Over the years, a company will put a number of systems in place that meet the business needs of its various departments. The company ends up with several systems from different eras that often don’t interact well with one another. It would be quite costly to replace all of them for the purposes of data exchange. Instead it is important to find a solution that can be aligned with what is already in place, rather than drastically changing everything.

Not only do you need something to orchestrate the whole thing, but when required, you’ll also want to be able to easily convert and standardize the data moving between the systems.

Many companies complain of being held captive by their systems. No one knows what you need; so break free! Select a tool to manage your transactional communications, one that will change as new systems are developed and that will adapt to your vision, and not the other way around.

5 - Automate your transactional communications processes and improve customer experience

Transactional communications are ongoing by nature, and you will benefit from automating them as much as possible.

Have you noticed how much time companies lose by giving repetitive tasks to their employees, rather than automating those tasks? A transactional process includes several critical steps. For example, if it takes days to receive confirmation after a purchase order is sent, it can reflect poorly on your company. Moreover, errors can easily occur in manual transactional communications, and the integrity of your customer data could be compromised.

By automating your processes, you can:
 - shorten the response time
 - eliminate human errors
 - improve the customer experience

A good solution fits in with your established processes and does not require a total transformation. Be careful of promises to revolutionize your setup; you need a solution that will adapt to your current processes.

To receive a free E-Guide or for more information Contact Charlotte Woodhouse at Objectif Lune on [email protected] 
Telephone: 01613 626 505  www.objectiflune.com