28 November 2017

How to make a profit with Scodix

If you work in print or deal with printing companies, you'll know why Scodix is a popular finish. The attractive, digitally-enhanced raised ink effect of Scodix effortlessly boosts the quality of the finished product for an all-round beautiful finish that looks incredible to clients.

Scodix printing delivers a luxurious and professional finish, but how can you use Scodix to boost your company's earnings? With the help of Where the Trade Buys, a leading UK supplier of perfect bound book printing and other printing services, you can discover how to sell, promote and make money through Scodix.

Boosting profits with Scodix
In August this year, Scodix Ultra Pro Foil - a subsidiary of the Scodix finish - received the 2017 InterTech Technology Award. Clearly, this is a finish that is recognised industry-wide for its luxury look and professional aesthetic.

The level of professionalism and quality in a finished print item is essential to good business practice - and it could give you the edge over your competitors. Recently in the UK, we've experienced a rise in the number of independent print products and many of these depict a brand and message that must be clearly communicated. If you want to ensure a successful, effective product, Scodix printing is the way to go.

Of course, when it comes to print marketing, it isn't all about design. The credibility of the brand is also reflected in the way that packaging and publicity materials are created, which means the best substrates and finishes must be chosen. It's essential to remember that there is a big difference between the manufacturers' cost of an item and the perceived value of it, so it's key that you don't undersell the opportunity that premium products give your clients.

Why not adopt Apple's business model? For example; Apple makes its profits in the laptop sector by applying a high mark-up to premium products. The argument for promoting Scodix grows when you consider that studies have shown that people are more likely to pick up and examine print that has a tactile, raised finish.

Overall, the Scodix finish is ideal for delivering a stand-out product, diversifying your company from your competitors, and raising profit margins.

Tips for promoting Scodix to printers and printer prospects
Selling Scodix is far easier if you target existing customers rather than new clients, so upselling is a fantastic base to launch your Scodix strategy.

Agreements between providers and clients change all the time, so don't shy away from renegotiating. Why not add some extra options to the quote that the client may not have thought of and use the opportunity to include a mention of your Scodix service? Remember, many customers don't mention Scodix because they don't know about it. Spread awareness and get potential clients considering the service by promoting Scodix via blog posts, email campaigns, direct mail campaigns, and even your e-mail signature.

There's nothing like seeing and touching the product for yourself. Next time you have a business meeting or catch-up with your clients, take along plenty of Scodix samples to help you sell it. This will help massively when you're talking about how it can enhance and add value to standard printing. You could even create sample packs for them so that they have something to hold.

Helping print customers sell Scodix
Think of products that can benefit from Scodix. Analyse the artwork your client gives you, and think of ways that it can look better with the raised, textured finish of Scodix. Example products that benefit from the enhancement of Scodix could include: menus, brochure covers, book covers, greetings cards, business cards, and presentation folders.

For the final upsell push try and run-off extra copies of clients' work, and Scodix them yourself. This lets you show real examples of Scodix working with current artwork - this could significantly raise the chances of them considering Scodix for their next print run.

Article provided by UK commercial printing company, Where The Trade Buys, specialists in book printing and more.