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24 October 2018
Differentiate yourself from the crowd
Words resonate in a crowded market and noisy supply chain. Try new ones to differentiate your service offering.
We often speak to company's sales teams and discuss the importance of a simple, clear and concise message rather than a complicated or ambiguous message. Simple and powerful words cut through barriers easier and resonate with busy buyers e.g. We never let our customers down! Or We are fantastic to work with!
Maybe start to say Omotenashi and a whole new level of dialogue might ensue.
Omotenashi is a Japanese word which is all about offering the greatest service without anticipating reward or ‘the customer of god.' In essence the cord idea is to anticipate the needs of your guest.
So the next time you're speaking to a client deliver a clear and concise message and try to anticipate what they need, or go the extra mile for them without expecting anything in return.
6 February 2025
Output and orders in Q4 more-or-less performed as forecast as the UK's printing and printed packaging industry continued its path of steady, but subdued, growth in 2024.
New research charts the transition from offset to digital print
27 February 2025
In The Future of Digital vs. Offset Printing to 2029 Smithers examines how competing digital and offset printing technologies contend for market share. The new report quantifies the market by print process, end-use application, and region.
