18 September 2019

Haptics and its Reshaping of the Print Landscape

Sensory marketing, and consumer psychology are hot topics for The Retail Institute at Leeds Beckett University.

The Retail Institute at Leeds Beckett University is one of the UK's key academic research centres, leading in  the consumer experiences in the future of retail, food and packaging.

Have you ever wondered why, in a digital climate where we can order any product we wish online, there are still physical retail spaces? Why, when we can stream any music, there's been such a surge in sales of vinyl? Why printed books and magazines still exist in the era of e-books, smartphones and tablets?

It's the latter question that has formed the basis of Sarah Coopers (Leeds School of Arts) research for the past five years. However the findings that are emerging are transferable to different industries and sectors, such as product design, marketing and consumption.

Sarahs fascinating research into haptics and how it affects consumer perceptions of the value of printed goods is discussed in The Retail Units Autumn "In Brief" publication.