14 May 2020

New free training initiative to support furloughed staff

The Data & Marketing Assocation (DMA) and the charity the DM Trust have come together to help launch a £200,000 free training initiative to support furloughed staff in the direct marketing industries, including printers.

Employees of DMA members and non-member firms are eligible for funding. The DM Trust Home Learning Fund will enable staff who have been furloughed or made redundant due to the coronavirus pandemic to continue learning through training sessions or professional qualifications.

An individual will be able to secure up to £3,750 for training, which according to a spokesperson, "Ensures that applicants are still able to apply for the IDM's most comprehensive training and qualifications. Anyone who applies and is successful will receive access to fully-funded training courses or qualifications of their choice."
The DM Trust who set up the initiative, invested an initial £100,000 in the scheme, which was then matched by the Institute of Direct Marketing (IDM), the learning arm of the DMA.

Matt Housden, Chair of the DM Trust said, "We remain committed to supporting both marketing professionals and businesses during these challenging times. The DM Trust Home Learning Fund will help employees negatively impacted by the current coronavirus pandemic, contributing to their personal development.

"With around 46% of companies furloughing staff, this presents an opportunity for individuals to upskill and keep their marketing minds fresh to remain effective on their return to work."

The funding can be used for a variety of the IDM's Home Learning courses, which include online learning and virtual classroom options.

All individuals have to do is select the course they are interested in and then complete an enquiry form, an adviser will then contact them and help them apply for the free training or qualification.

Andy Dorling, IDM General Manager said, "Skills development is a great for staff on furlough and those made redundant to enhance their long-term personal development.

"This new fund gives us a real chance to aid the wellbeing of people affected by the economic crisis, at a time of physical separation."